IntroductionYour back cover copy is more than just a description of your content, whether fiction or non-fiction. Cover copy is the second most important feature in a chain of sales techniques for “product packaging.” The first product sales feature encountered by the potential customer is the [front] cover design. This needs to capture and lead … Continue reading BACK YOUR BOOK! … or… Writing Effective [Back] Cover Copy
Is there a difference? Yes! Aside from the banner nod to the worst in self-publishing... Let us clarify three commonly [mis]used terms. They have been rendered meaningless as buzzwords through hearsay or purposeful misrepresentation. Time to get informed.#indieauthor, #indiebook, #selfpublish, #selfpublishing, #authors, #books Traditional Author / PublisherFirst, there are no "traditions" in publishing to those … Continue reading ADVICE: Independent Author vs. Self-Publisher
Here is a scenario: A close friend or acquaintance calls to tell you of a happenstance occurrence that has changed daily life for him or her. You drop everything to give that person your full attention, as any good friend would. In the end, maybe you have some advice, caution, and or encouragement to offer. … Continue reading Switch Off!
We were considering an end of the year look at self-publishing into the future. Someone with long term commercial experience beat us to it. We do not agree with all finite details recently released from Smashwords.com. And we do not recommend the use of ebook aggregators vs. direct to vendor self-publishing portals. But we do … Continue reading The Dark eHorizon, or the Future of Self-Publishing
#authors, #manuscripts, #books, #ebooks, #novels Time for the final step in protecting your assets. This one is not just protection against loss of work but is a permanent record of work completed until it is copyrighted, usually through publication. If you are under contract with a professional publisher (not “press”), this is likely covered by … Continue reading Cover Your Ass(ets), Part 4: Make It Permanent
#authors, #promotion, #books, #ebooks, #novels The following steps are optional and may not be needed at all. You will see why along the way. We will also clarify some commonly misunderstood terminology, though again it may not affect previous decisions so long as you are satisfied with what you have created for your site so … Continue reading The Challenge of Promoting, Part 9